Peak Advisor Alliance - Blog (Entries tagged as sales)

Welcome to the New World of Marketing

nospam@example.com (Peak Advisor Alliance) — Tue, 19 Jun 2012 07:59:36 -0500

In this post learn three characteristics of the new marketing. Marketing is no longer just in your face like commercials from your local car dealer. Marketing is now about authenticity, generosity, and story-telling.

Thank You Notes

nospam@example.com (Peak Advisor Alliance) — Fri, 27 Jan 2012 08:03:57 -0600

Do you write them? No?!? Well, you should be. If you want to stand out from the crowd, especially in the digital age, writing a thoughtful handwritten thank you note really matters. Read this for some tips.

Your Brand Image

nospam@example.com (Peak Advisor Alliance) — Fri, 06 Jan 2012 07:47:48 -0600

Regardless of your business, large or small, your consistent brand image is important to your success. Read this to learn more.

Create a Golden Customer Service Experience

nospam@example.com (Peak Advisor Alliance) — Tue, 27 Dec 2011 07:59:36 -0600

There’s no better way to make a customer service experience great than by asking your clients for feedback, face to face. Read this post for some advice on these face-to-face interactions.

Planning Your Next Client Event

nospam@example.com (Peak Advisor Alliance) — Wed, 21 Dec 2011 08:17:16 -0600

In this post learn how you can host a memorable client event. The post also includes some great event ideas.

Are You A Pushover?

nospam@example.com (Peak Advisor Alliance) — Fri, 04 Nov 2011 08:18:09 -0500

Are you a pushover when it comes to working with your prospects? Read this post from the Harvard Business Review to learn why pushing back (respectfully of course) isn’t a bad thing.

Crafting Your Brand

nospam@example.com (Peak Advisor Alliance) — Tue, 25 Oct 2011 08:15:10 -0500

In this post you’ll learn five easy tools you can use to help build you personal brand. You may have never thought of your e-mail address and e-mail signature as a branding opportunity. What a simple and inexpensive way to start building your personal brand!

Simple Power Phrases That Turn Prospects Into Clients

nospam@example.com (Peak Advisor Alliance) — Tue, 11 Oct 2011 12:40:29 -0500

Read Steve Sanduski’s latest article, for Financial Planning magazine’s The Prosperous Advisor, Simple Power Phrases That Turn Prospects Into Clients

Steve Sanduski, the Prosperous Advisor, says advisors should use the English language in inspirational ways to motivate prospects and get them off the fence to become a client. He’s not talking about slick manipulation but about choosing your words carefully so you succinctly impart your message and create a positive feeling and mental picture in your prospect’s mind.

Boost Your Client Referrals

nospam@example.com (Peak Advisor Alliance) — Wed, 21 Sep 2011 07:55:58 -0500

It’s no secret that referrals from clients is key to your success and growth as a financial advisor. Peak Advisor Alliance tells its members that everyday. According to an SEI survey, one in five financial advisors say that seeking a referral is a “regular routine and a key reason for my success” and almost half say they’ve asked just a “small percentage” of their clients for a referral.

Read this for eight ways you can boost client referrals.

Lights. Camera. Action!

nospam@example.com (Peak Advisor Alliance) — Thu, 04 Aug 2011 08:26:19 -0500

“All right, Mr. DeMille, I'm ready for my close-up”
-- Gloria Swanson as Norma Desmond in Sunset Blvd

Are you ready to get in front of the cameras for a media interview? Read this article to get some tips from three communication pros, including Jason Lahita, head of Cognito's Los Angeles office and founder of The Cognito Advisor Program. Cognito is the firm that handles Peak Advisor Alliance PR needs.

The Power of Your Story

nospam@example.com (Peak Advisor Alliance) — Mon, 01 Aug 2011 07:51:00 -0500

We talk about the power of your story and how it can help you communicate complex ideas and increase your sales. Here’s a great example of a company's story that makes you really want this car.

Characteristics of Top Sales People

nospam@example.com (Peak Advisor Alliance) — Wed, 13 Jul 2011 07:59:00 -0500

What makes a sales person great? Read this for the seven personality traits of top sales people. Would you have guessed ‘modesty’ made the list?

RIP Marketing

nospam@example.com (Peak Advisor Alliance) — Wed, 29 Jun 2011 07:45:25 -0500

Reading Michael Stelzner’s, the founder of Social Media Examiner, take on the future of marketing and learn his formula for rapid growth.

Social Media and the Small Business Owner

nospam@example.com (Peak Advisor Alliance) — Thu, 05 May 2011 08:14:00 -0500

Are you currently using social media (blogs, Twitter, Facebook, LinkedIn) in your marketing efforts? A recent study from the Social Media Examiner says small business owners are seeing the greatest results from social media.

Business Cards… Marketing Tool of the Past? Heck No!

nospam@example.com (Peak Advisor Alliance) — Mon, 21 Mar 2011 08:00:11 -0500

Debating the importance of the small 3.5” by 2” cardstock in your wallet? Question no more. This article answers the question, “Do you still need a business card?”

Then watch a story from CBS’s Sunday Morning show about the Business of Designing Business Cards.